Come join us for Museums and the Web 2018!

Date: April 18-21, 2018

Location: Vancouver, British Columbia, Canada

All kinds of people from around the world come to Museums and the Web. You will find webmasters, educators, curators, librarians, designers, managers, directors, scholars, consultants, programmers, analysts, publishers and developers from museums, galleries, libraries, science centers, and archives – as well as the companies, foundations and governments that support them – at Museums and the Web every year.

But this year, not only will we be there but on Saturday 21st April at 2pm, our senior content designer, Christine Murray, is speaking alongside the San Francisco Museum of Modern Art and the *Museum of Modern Art *in New York in a talk titled, “Same Show: Different Channels”. Read on…

Same Show: Different Channels

You might think that two museums who collaborated on the same exhibition, focusing on the same artist and partnering with the same creative team would end up with nearly identical audio tours for their visitors. Yet even though SFMOMA and MoMA are both large modern art museums, their audio guides each have a unique and distinctive point of view. The ways stories are told significantly reflect the culture that tells them.

This professional forum will bring together the interpretive specialists from MoMA and SFMOMA and their creative partners from Antenna International to discuss the unique interpretive strategies each institution employed for two recent artist retrospectives: Bruce Conner: It’s All True (2016) and Robert Rauschenberg: Among Friends/Erasing the Rules (2017). The museums partnered to co-curate and present these exhibitions, but the audio interpretation was developed separately by each institution.

We’ll begin by discussing the differences in the individual tours, then tie those results back to how each institution defines their audiences and creative strategies. We will ask hard questions about curatorial input, interpretive assumptions, storytelling techniques, and strategies for visitor engagement. We’ll delve into the nitty gritty details about how the creative processes unfolded at each institution, and wrap up with a look at how audiences responded.

Finalist in the GLAMi

In equally exciting news, we’re a finalist for the GLAMi award for Museum-Wide Guide or Program for our work with the Deutsches Filmmuseum in Frankfurt, Germany. You can read more about the project here.

Follow us on Twitter

And don’t forget to follow us and our talk on Twitter with the hashtag #MW18-SL. We’ll also be live tweeting throughout the conference so keep up to date on all the latest insights @AntennaIntl.

To find out more about this and past conferences, click here

Contact us to find out more about this or any of our projects

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About Us

We are innovative storymakers and creative technologists devoted to visitor-first experiences.

We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and unrivalled story-driven content for the museum and cultural sector.

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