Nearly 20 Years of Service for Fundació Joan Miró

Nearly 20 Years of Service for Fundació Joan Miró
Country: Spain
City: Barcelona

More Case Studies

NMAH: Connecting America - past, present, and future
NMAH: Connecting America - past, present, and future
Managing unprecedented crowds at the Vatican Museums
Managing unprecedented crowds at the Vatican Museums
Robust group tours  for Saint-Nazaire factories
Robust group tours for Saint-Nazaire factories
Client profile
Founded by modern Spanish artist Joan Miró himself, the Fundació Joan Miró is home to a vast collection of Miró’s work enriched through dialogue with work by contemporary artists. Designed by Miró’s friend and avant-garde architect Josep Lluís Sert, the museum building is a unique collaboration between two visionary artists, fusing art, architecture, and landscape.
Challenge
In 1998, Fundació Joan Miró partnered with Antenna International to create a tour for their guests. 
The museum required a tour that would both bring the art to life and evolve over time to keep visitors constantly engaged with state-of-the-art content and services.
Solution
In 1998, Antenna provided the museum with their first ever gallery guide. Since then, a lot has changed, including the popularity of the museum, which now welcomes over 400,000 guests each year. This long-lasting partnership has stood the test of time, providing nearly 20 years of first-class service to both the museum and its guests.
Working with the Fundació Joan Miró educational department, Antenna has created audio and multimedia content for self-guided tours of the museum's permanent collection that enhance the overall visitor experience. This content does not draw attention away from the art, but rather brings the work to life, sharing deeper meaning and insight into the works on display. This multimedia guide is available in 7 languages; Catalan, Spanish, French, Italian, German, Japanese and English.
In addition to this tour content, Antenna has also provided the museum with a Group Tour System (GTS), tour content for the museum's temporary exhibitions, and on-site staffing to facilitate the distribution of tour guide devices. The Antenna on-site staff also promote the tour to guests, encouraging a higher take-up rate of museum multimedia-guide tours.
Outcome
The Fundació Joan Miró has worked with Antenna for nearly 20 years. This partnership has blossomed into a truly unique visitor experience, that matches the quality and beauty of the museum itself. The museum's tour content hopes to constantly evolve with the partnership and aid of Antenna. 
Most recently, Antenna and the museum have collaborated with the EU Binci Research Project. Antenna is working with Fundació Joan Miró and the Binci Research team to develop tools that utilise 3d sounds within the museum.
Visitors of the Fundació Joan Miró love the multimedia guide for the permanent exhibition. The museum averages a 21% take-up rate of tour devices, and visitors have left very positive reviews:
  • "With the audio guides, a much deeper understanding of Miro's work in a calm and tranquil setting." Visitor
  • "The audio guide helps to get deeper behind artworks." Visitor, Finland
  • "...great pieces of art and very helpful audio guide. one can spend easily half a day here and explore the art of miro and learn about the different phases of his life." Visitor
  • "There is a wonderful audio guide which is worth getting."  Visitor, Los Angeles, U.S.
  • "Do take the audio guide - it is full of extra information and context about the history and Miro's life including photos, films and music." Visitor, London, England

About Us

We are innovative storymakers and creative technologists devoted to visitor-first experiences.

We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and superior story-driven content for the museum and cultural sector.

UK Office

The Office Group
20 Eastbourne Terrace
Paddington
London W2 6LG
United Kingdom

US Office

15 River Road, Suite 15B
Wilton, CT 06897
USA
© 2018 Antenna International All rights reserved. Website created by CAL Agency