Engaging with teens at The Prussian Palaces and Gardens Foundation

Neues Palais
Country: Germany
City: Berlin
Institution Type: Art, Historic/Heritage
Year Founded: 1769
Content Type: Audio
Tour Type: Kids/Teens
639236387663787638006379063792637976379863793

More Case Studies

How Museo Egizio di Torino manages 1,600 group visits per month
How Museo Egizio di Torino manages 1,600 group visits per month
Busy crowds not a problem for City Wonders and the Antenna Group Tour System
Busy crowds not a problem for City Wonders and the Antenna Group Tour System
Explorica lets students explore while learning with the Antenna Group Tour System
Explorica lets students explore while learning with the Antenna Group Tour System
Client Testimonial
“The teachers and parents emphasised how proud they were of their children and thankful that this opportunity existed. They were amazed by the accomplishments of their children who had achieved so much in such a short amount of time. The end project was both entertaining and instructive, all in the right proportions. We highly recommend the audio guide.” – Silke HollenderReferatsleiterin AngebotsentwicklungTourismus / Marketing, SPSG
Client Profile
The Prussian Palaces and Gardens Foundation Berlin-Brandenburg, or SPSG, is a public foundation responsible for managing and maintaining approximately 800 acres of gardens and over 150 historic buildings. Antenna International has been a proud partner of The Prussian Palaces and Gardens Foundation Berlin-Brandenburg since 2001.
Challenge
With adult and children’s tours successfully in place, the SPSG still felt that they were neglecting a traditionally hard to reach group; teenagers. During their annual meeting, SPSG voiced the concern of this lacking outreach to Antenna. Teens, an audience traditionally cast aside in most museum visitor experiences, are a large portion of the groups who come to visit the SPSG properties. Antenna was tasked to develop an innovative way to ignite communication and education for this unique group.
Solution
While brainstorming tour concepts, SPSG mentioned an educational partnership with a local school, Leonardo da Vinci Comprehensive School Potsdam. Every year, at the end of the term, the school allows its 8th-year students to attend a week-long workshop at participating partner organisations. Students partake in hands-on work to gain an understanding of the real world.
After hearing about this collaboration, Antenna and SPSG decided this would be an excellent opportunity to develop a teen tour for the Neues Palais. Together with SPSG, Antenna created a 5-day workshop for students. The goal of the workshop was for students to produce a real audio tour for teens that the SPSG could use.
With only five days available in the workshop, Antenna narrowed down the workshop to focus on what makes good story content, the power of audio/sound and production. The workshop encouraged students to share their own experiences using audio guides, taught students how to use audio equipment and educated them on the power of audio. In addition to this, students were also asked to explore the Neues Palais property, collecting impressions, points of interest and questions. The workshop dissected the storytelling process, leading the teens to develop audio content of their own for the museum. By including examples of radio segments, teens at the workshop developed their ideas for storytelling and began producing original content.
From this workshop, Antenna and the students developed an audio guide tour, created by teens for teens. Inspired by radio, the students created a one-hour radio program complete with weather, traffic and news report. The one-hour program, called The Castle Radio Show, is an exciting program and acts as the “Special Palace Super Guide” with written moderation texts and dialogues, small scenes and expert interviews in the form of a radio program. The young hosts report live from the castle rooms and interview experts about furniture, paintings and chandeliers. There is even a “time journey” in which listeners can overhear gossipers during a concert!
Outcome
The feedback from the young participants, their parents, teachers and the school principal was unanimously very positive.
Silke Hollender from SPSG shared, “The facial expression of our students always changed between incredulous, fascinated, amused and embarrassed … it was very touching to watch! The teachers and parents emphasised how proud they were of their children and thankful that this opportunity existed. They were amazed by the accomplishments of their children who had achieved so much in such a short amount of time. The end project was both entertaining and instructive, all in the right proportions. We highly recommend the audio guide.” –Silke HollenderReferatsleiterin AngebotsentwicklungTourismus / Abteilung Marketing, SPSG
SPSG is incredibly pleased not only with the workshop itself but the outcome it produced; a well made audio guide, created for teens by teens.

About Us

We are innovative storymakers and creative technologists devoted to visitor-first experiences.

We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and superior story-driven content for the museum and cultural sector.

UK Office

The Office Group
20 Eastbourne Terrace
Paddington
London W2 6LG
United Kingdom

US Office

15 River Road, Suite 15B
Wilton, CT 06897
USA
© 2018 Antenna International All rights reserved. Website created by CAL Agency