Personalised ghost tours: I Know Where You Art...

February 16, 2018

Kate Pullinger’s latest book knows where you live. It knows you’re reading it in your bedroom, it knows it’s raining outside and it knows which Tube you get. It knows quite a lot about you. Actually, you’re one of the main characters.

https://www.standard.co.uk/tech/ambient-literature-smartphone-books-and-stories-a3767391.html

Here’s something that was first brought to my attention by my other half who spotted it in the newspaper and (quite rightly) thought it was the sort of thing I’d love –  a ghost story, told via smartphone, that incorporates details about your surroundings and environment into the narrative.

I’ve had a go with it and I enjoyed it – if I were to be picky, the location awareness aspect could be pushed further still, and the story could do with making use of the camera more than just at the very start of the experience, but as just that – an experience – it’s really good fun. 

What’s more, I can see it lending itself really well to cultural institutions. At its heart, this is an engaging new way of telling stories, which is the foundation of every guide I work on. I can already see it: personalised stories which base themselves around particular institutions’ collections or locations. 

And if I can throw some ghosts in here and there, all the better… 

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We are innovative storymakers and creative technologists devoted to visitor-first experiences.

We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and superior story-driven content for the museum and cultural sector.

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