Messed Up? Stick it in a Museum.

April 18, 2017

West’s Museum of Failure features everything from an electric-shock beauty mask to a beef lasagna by none other than Colgate. The point, West says, is to help professionals move away from the idea of perfection and accept that being innovative is, in fact, a process that requires trying a lot of different things that might (or might not) work.

https://www.inc.com/tom-popomaronis/this-wonderfully-absurd-museum-features-only-failures-heres-why-thats-brilliant.html?cid=sf01001&sr_share=twitter

I’m a sucker for a quirky museum – I’ve written about a few in my past posts; institutions dedicated to everything from tiny dogs to tangibles memories of lost loves. Here though, is perhaps the strangest yet: failures. 

The article comes at the concept from a business-focused angle, but it covers the facts of the matter well. Samuel West has set up a museum dedicated to failures across the board, including a less than appealing-sounding beef lasagne, courtesy of Colgate. 

To my mind, this raises a key question. Gimmicks aside, how much of an audience is there, or should there be, for ‘failures’ in our world? 

‘Learn from your mistakes’ is an ever-popular maxim, so why not actively remember them, too? Especially in the subjective spheres of art and culture, this approach could open up a range of new dialogues, and even help shape how we connect people to culture of all forms. 

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