Interesting analysis about socials' use of Italian museums and their visitors

February 1, 2017

Analizzando i messaggi postati si nota che la maggior parte di essi è di natura promozionale, riguarda la segnalazione di eventi o accoglienza (orari di apertura e promozioni sugli ingressi). Molto apprezzate sono, però, le rubriche in cui vengono proposte opere del museo o racconti di storie che ruotano intorno ad esse, ad esempio su particolari personaggi: solo chi offre contenuti di valore sulle opere esposte e sulle storie che ruotano attorno ad esse, infatti, riesce a creare engagement.
Nel campione analizzato, i 3 musei con il maggior numero di page like su Facebook sono i Musei Vaticani, seguiti dalla Reggia de La Venaria Reale e dal MAXXI al terzo posto.

http://www.osservatori.net/it_it/osservatori/executive-briefing/il-52-dei-musei-italiani-e-social-ma-i-servizi-digitali-per-la-fruizione-delle-opere-sono-limitati

This very recent analysis (19.1.2017) about the use of social media by Italian museums and their visitors states a really positive trend. The museums count on their use! In 2016, 52% have an account and 57% are on FB, 31% on Twitter. Virtual installations, the use of QR codes are instead rare and much work has still to be done regarding the international public. Many sites are in Italian only.

Really interesting new is that the rubrics and contributions most appreciated by visitors are stories about the concrete works, the personalities and historic and anecdotical contexts around them and the museum. So creative story telling could get even more spread and rethought for the different platforms!

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