Digital, museums ... and teenagers

May 24, 2017

Lucky Vibes, une application qui s’adresse aux publics amateurs d’innovations digitales, notamment les adolescents et les jeunes adultes.

http://www.club-innovation-culture.fr/fondation-louis-vuitton-collection-en-ligne-app-lucky-vibes/

Today I attended a workshop organised by Clic France at Foundation Louis Vuitton, the institution which attracted 1,2 million visitors for their last temporary show with the Chtchoukine collection. Here’s a couple of highlights:

The Lucky Vibes app

During this workshop, FLV introduced their new mobile apps, including several prototypes. One of the targeted audiences is teenagers, and there is one project already online : Lucky Vibes 

Lucky Vibes is the game that challenges you to play songs by surfing sound waves – in the sky“, said one of the presenters.

Connecting teenagers to contemporary art

Digital is naturally used by/made for the 15-30 age group. Using Mobile Games and Snapchat in museums is relevant even if the question is still how to connect them to culture and artworks.  

But several years after Studio13/16 at Centre Pompidou, it’s very nice to see that another contemporary art institution is targeting this specific audience. 

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We make audio tours, mobile apps, multimedia guides, podcasts, interactives, and superior story-driven content for the museum and cultural sector.

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