Love Art, The National Gallery
The original art smartphone application
Love Art is the original ground-breaking and award-winning art smartphone application produced by Antenna International for The National Gallery, London - the first ever gallery to make its paintings accessible through a downloadable app.
Launched in May 2009, Love Art made it possible for art enthusiasts with a smartphone to take a mini tour of the Gallery anywhere in the world. Making use of special smartphone features the application offers a playful exploration of more than 250 paintings from the collection through intuitive scrollable menus, together with informative audio and video commentaries. The works are showcased to their best advantage using high-resolution images and a tactile interface allowing the user to zoom in to see close-up details that are often missed.
The results speak for themselves and once again Antenna’s innovation set the industry benchmark. The national Gallery achieved its outreach goal and is able to share its precious collection with the world. The application sits alongside the Gallery’s other audio content including its audio tours and popular monthly podcast series.
